How Our Brand Was Born

Once upon a time, in a world overwhelmed by chemicals and synthetic fabrics, a passionate woman wanted to create something truly chemical free for our little ones. And thus, Mamma Mimos - 'soulful hugs for your sustainababy' was born - a brand dedicated to offering a kidswear range that would not only bring comfort and style, but also prioritize the health and well-being of our children.

What We Found 

Traditional children's clothing, made of polyester and synthetic fabrics, contains a significant amount of chemicals, such as phthalates, formaldehyde, and lead. These chemicals are often used in the manufacturing process to enhance color or texture and extend the lifespan of clothes. Unfortunately, these chemicals can have severe consequences on your kids.

Children aged between 0-5 years are the most vulnerable to the harmful effects of chemical exposure in clothing. Their immune systems are still developing, and their bodies are not yet fully equipped to deal with the toxins present in their clothing. Furthermore, children within this age group come into close contact with their clothes, they crawl, put clothes in their mouths and even sleep longer hours. Thus, placing them at risk of increasing their exposure to these harmful chemicals.

What We Believe

We firmly believe that our children deserve a brighter future, free from any health issues caused by toxic chemicals.

So, we decided to create a kids wear brand that is committed to using only 100% organic fabric, natural vegetable dyes, and hand-block prints.

• 100% Organic Fabric - We have meticulously sourced the finest organic cotton, ensuring that our clothing is gentle on their delicate skin, allowing them to move freely and comfortably throughout the day. The lightweight and breathable nature of our fabrics replicates the feeling of a warm embrace, giving your child a sense of coziness and security. So, when they wear our clothing, it's as if they are receiving a comforting hug from mom, enveloped in softness and love.
• Natural Vegetable Dyes - Our commitment to using natural vegetable dyes not only adds a touch of vibrancy to our designs but also ensures that no harmful chemicals are present. 
• Hand-block prints - We chose to employ the timeless art of hand-block printing in the creation of our clothing. By eschewing machinery and mass production techniques, we ensure that our garments remain free from any harmful chemicals. Hand-block printing involves the skillful manipulation of wooden blocks to transfer intricate designs onto the fabric, using only natural dyes and pigments. This meticulous process not only produces stunning and unique patterns, but it also guarantees that our products are safe and gentle on your child's delicate skin. 

Join us on our mission as we invite you to dress your child in chemical-free clothing. Every little detail is created with love, attention, and an unwavering dedication to creating a safe and sustainable future for our children.

Let them wake up to a brighter future, where their health is nurtured, and their dreams are limitless. Together, let's pave the way for a generation that embraces sustainable and conscious choices. Welcome to our world of organic, natural, and beautiful kidswear.